It’s only February but 2013 is already well underway. The significance of technology and social media in the meetings and events industry is accelerating at an unprecedented pace.
Corbin Ball posted a great article about the direction in which technology is taking the meetings and events industry. It’s full of thoughtful and insightful points that anticipate where trends are going and elaborate on how businesses need to react to capitalize on these trends.
Of particular interest was Corbin’s analysis of how social media continues to emerge as an increasingly influential tool for both meeting planning and engaging meeting attendees. Social media tools can be used to personalize experiences in unparalleled ways and gather invaluable feedback in unprecedentedly short periods of time. Suffice it to say social media influence is growing, and its use is essential for any business looking to stay up-to-date.
Despite all the technological advancements and the increasing usage of webinars and other virtual meeting strategies, we believe Corbin hit the nail on the head when talking about the continued viability of face-to-face meetings and tradeshows. Virtual meetings are undoubtedly useful, but they will never match the rapport building and personal relationships that can only be attained from human interaction. The article compliments the belief that technological advancements are tools used to enhance our experiences, but are in no way a replacement for the elemental human interactions and initiative that drive our industry and our lives.