How does your DMC measure time? Is it in the amount of business you do? What about in operating costs such as payroll? How about in growth and opportunity? Whatever metric you use, it’s likely you sometimes feel like there aren’t enough hours in the day to do everything. Nobody can create time out of thin air, but there are things you can do to get more out of every available minute and maximize your DMC efficiency. What you do with the time you have is entirely up to you.
Now that we’ve got your attention, let’s try to quantify what DMC efficiency means. For demonstration purposes, let’s imagine a DMC that’s doing $3 million in gross annual revenue. If that DMC were to boost its sales by a modest 5%, they would see an additional $150,000 in gross sales, which at a 10% net margin equals $15,000 in “found” profits. Now imagine what you could turn that “extra” $15,000 into if you put it to use the right way.
What about a quick payroll analysis? Take an employee with an annual salary of $65,000. If you can boost an employee’s efficiency by the same modest 5%, you’ll see the same return from him/her as you are currently seeing while yielding an annual savings of $3,250 per employee. From another angle, if that employee is responsible for bringing in $100,000 in net annual revenue, they will bring in $105,000 each year from that same $65,000 investment with just a slight increase in his/her efficiency. You can decide to use that extra revenue and time anyway you want.
Now that you’ve seen some basic algebra from us, you’re probably asking, “So how do we get here?” and “What’s my ROI going to look like?” The numbers listed above are based on what we identified as “modest” 5% boosts in efficiency and overall sales. In truth, the “modest” moniker is huge understatement because we believe you can blow up your conception of the status quo and change the way your DMC does business.
We want to change the way you view efficiency and alter what you think is possible. VIPER specializes in delivering profitable solutions for DMCs that yield tangible results. Our electronic proposal platform lets you deliver engaging, media-rich content in minutes, not hours. Immersive, interactive HD videos and photo galleries greatly increase engagement with potential clients. When you combine that with advanced analytics, you’ll see a huge boost to the rate at which you close business.
If you’re interested to see how radically increasing your DMCs efficiency can alter your bottom line, it’s time to give Viper a look.