VIPER is going mobile! Mobile functionality is becoming increasingly essential in our industry, and VIPER’s latest developments ensure the app is leading the way for mobile DMC technology. VIPER has undergone a facelift to make sure everything—from your customer-facing client site to your internal proposal and costing pages—is mobile friendly for use on the go.
New Profit & Loss Reports
The Cost Management Revolution continues! VIPER’s Costing delivers industry-leading efficiency, transparency and accuracy, but our team is committed to delivering what DMCs are looking for. That’s why we’re introducing new Profit and Loss Reports to make VIPER’s budget tools more complete than ever.
Summer may be winding down, but we’ve got some exciting new functionality to keep you busy through the colder months, because VIPER’s costing is more powerful than ever. DMCs can now manage and track breakage and commissions for enhanced accuracy and control with your spend and profit.
Enhance Event Management with New Reporting Tools!
We’re always looking for ways to enhance event and resource management, and our new Program Events Report is a great tool for the job! It’s an easy-to-use planning tool to see what you have on your calendar and make sure you’re geared up to deliver the best every time.
We’re proud to introduce VIPER’s new Global Content Library. VIPER has long aimed to streamline the way organizations do business by introducing efficiencies to the workflow and enabling collaboration between team members regardless of their location. The Global Content Library furthers this aim by facilitating unparalleled cooperation across organizations with multiple offices and/or destinations, allowing them to share key content across offices while maintaining individual branding.
There is quite a lot of grumbling about the future. “The industry is changing,” they bemoan. “It seems lead times are getting shorter and budgets are diminishing each day.” “There are more and more readily available sourcing and organizing tools that seem to be pushing DMCs to the fringes thought.” People want to know how these trends are going to affect our businesses in the future, but there is fatal flaw in that line of thinking: these trends are actually affecting our businesses today.
DMCs have a pressing need to adapt and be ready today, or there frankly won’t be a tomorrow in our industry. With so many tools at people’s fingertips, DMCs need to ask themselves the hard question: “What are we doing that makes working with us so much better?”
Recent research confirms value is the number one thing on the mind of most business travelers and planners. The use of telecommunications is on the rise, but face-to-face, in-person meetings are not going the way of the 8-track player any time soon. So don’t see this as a damning indictment of the meetings and events industry, because with a little foresight and planning there is increasing potential for great returns.
Economy Has Changed Business Travel Behavior, Survey Showshttp://www.successfulmeetings.com/Conference-News/Research-White-Papers/Articles/Economy-Has-Changed-Business-Travel-Behavior,-Survey-Shows/
The significant takeaway here is you must distinguish between planners seeking value vs. being cheap. Travelers still want luxury, convenience, and generally pleasant experiences; they just demand to see a decent ROI so people from the finance department don’t jump out of their chairs wielding slide rules like sabers.
Do you ever feel left out? Getting down on yourself because it seems like people don’t need you anymore? Some nefarious practices seem to be swirling about the destination and events industry as people are trying to bypass DMCs to save a few pennies. It’s beginning to feel like someone asked you for Cheryl’s number to invite her to the party, but your Evite to the party got lost on the way to your inbox.
More and more planners are trying to go direct these days, but some are still trying to dupe DMCs into giving up the names and contact information of their trusted suppliers and vendors. There is one elementary and fundamental way to stop this from happening: stop giving out the names of your vendors. If it means you have to work harder creating explanations of venues and services to sell clients on an experience, so be it. Don’t feel bad about it either; when someone asks for your recommendations and goes around you, it amounts to a theft of services.
Remember your first job? It may just have been a miserable summer gig cutting grass or painting fences, but you probably did your best to show people you were more than just a slacker teenager, and at the very least you would be helping them do something they didn’t have the expertise — or, let’s be completely honest, the time and motivation — to do themselves. If you just sat there waiting for people to come to you, you’d never have made the money to buy that rust bucket you called a car. Hanging a flyer on a telephone pole reminding people why they wanted YOU to cut their grass wasn’t high tech or overly flattering, but it worked.
Now that you’re a big shot at a big time (or small time) DMC you may think those days are behind you, but it’s all the same game. You have a skill that can help people, but you can’t expect them to know that. Many of the people who could use your services aren’t full-time event planners, meaning they either haven’t heard of DMCs, or aren’t quite sure what DMCs do.
You’ve heard the age old phrases “more is not always better” and “quality over quantity.” As the destination and events industry continues to modernize, 100-page (or even 50 page) proposals aren’t going to impress anybody because people don’t have time to spend a whole day sifting through something that could be conveyed effectively using far less words and fewer pieces of paper. There’s no reason you need to spend the time it takes to tediously produce such giant documents, and nobody wants to read through such a vast maze of content anyways.
Enormous proposals convey to clients that you don’t care about their time, and they tend to dilute the client’s perception of your expertise. Why further cloud what is often an overwhelmingly complex landscape for potential clients to navigate? Don’t go and offer 15 different mediocre catering options when you can tell them about three exceptional ones that best fit their needs. You are an expert, so your recommendations should reflect that.