VIP Event Resources, the team behind the industry leading destination management software VIPER, is thrilled to announce the relaunch of our blog. We will be regularly adding exciting and informative content about relevant industry news, VIPER product information and suggestions, and tips to help your business thrive within the evolving paradigm of the destination management
There’s been a bit of a kerfuffle over the past few days about Orbitz “charging Mac users more for hotels,” which turned out to be a total mischaracterization (as ably detailed in this post at the View from the Wing blog). In short, Orbitz has used data showing that Mac users tended to prefer higher-end hotels, so when the site displays the suggested hotels, it tends toward the nicer ones for Mac users. When it comes to personalization and use of technology, this is actually a pretty low-tech example. Companies like Google and the various ad networks are using much more sophisticated data gathering to try to ensure that the search results and the ads you see are custom-tailored to your profile, the better to serve (and to sell to you).
About a month ago, we started recruiting providers to eventRFP, and now we have a database of DMCs around the world who have made themselves available to receive the RFPs that meeting planners prepare. Last week, we launched eventRFP to the general public, and now we’re doing everything we can to spread the word and bring meeting planners to the platform. But the eventRFP of today is just the beginning.
Today is the culmination of many months of hard work from the entire VIPER team, and a major step forward in our quest to bring powerful automation tools to the meetings and events industry. We launch eventRFP!
Just over a month ago, we did our “provider launch,” opening eventRFP up for DMCs to enroll, in order to make sure that the service was useful from day one. We were asking providers to take a bit of a leap of faith, to join into a movement that wasn’t moving yet. To our great relief and excitement, we had many providers, large and small, join up during the pre-launch period, including some large global DMCs such as Ovation and Kuoni. If you go to eventRFP and browse the destinations, you’ll see that many providers have joined, and new ones are joining every day.
Working on eventRFP has made me very interested in what other companies are doing in the online meeting planning space. The current 800 pound gorilla in the industry, Cvent, has made a big push into trying to corner the market for self-service online venue/hotel booking with the Cvent Supplier Network, but as I did a little more research into what’s going on there, I was shocked to find out how many challengers there are to that throne.
Destination Management is an obscure industry. The entire meetings and events segment isn’t exactly high in the minds of the general public, though when you explain to people that there are firms that facilitate corporate meetings and other large group events, people tend to nod their heads in a “you learn something new every day” sort of
Today we sent out another eventRFP-related email announcement, and one of the things we talked about was this dawning realization we’ve had that a lot of dominant and up-and-coming industry players don’t have DMCs’ best interests at heart. It’s not so much that they’re trying to put them out of business, but they’re content to
As part of our eventRFP release, we’ve been sending out announcements to current and potential customers via email, and we hit some roadblocks on the evening of our big rollout. We’ve been using a tool called Mailchimp for our email campaigns, which is pretty popular, largely because its free level is very generous. (If you send fewer than