Recent research confirms value is the number one thing on the mind of most business travelers and planners. The use of telecommunications is on the rise, but face-to-face, in-person meetings are not going the way of the 8-track player any time soon. So don’t see this as a damning indictment of the meetings and events industry, because with a little foresight and planning there is increasing potential for great returns.
Economy Has Changed Business Travel Behavior, Survey Showshttp://www.successfulmeetings.com/Conference-News/Research-White-Papers/Articles/Economy-Has-Changed-Business-Travel-Behavior,-Survey-Shows/
The significant takeaway here is you must distinguish between planners seeking value vs. being cheap. Travelers still want luxury, convenience, and generally pleasant experiences; they just demand to see a decent ROI so people from the finance department don’t jump out of their chairs wielding slide rules like sabers.